Write an explanatory paragraph that speaks to your ideal client's problems. At (your company name), I know that you want (your clients wants). The problem you struggle with is (client problems) and you're probably wondering about (client questions). You don't have to feel (possible negative client feelings), I understand that (answer to client's negative feelings). I (write a sentence with empathy for the client) and that's why I want to help you by (how you help the client).